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Austrian online betting brand

bwin Interactive Entertainment AG, formerly known as Betandwin, is an Austrian online betting brand acquired by Entain ⚾️ PLC. The group operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kahnawake (Canada), and ⚾️ Belize; and Germany, Italy, Mexico, Croatia, Austria, France,[2] and the United Kingdom in Europe. Bwin offered sports betting, poker, casino ⚾️ games, and soft and skill games, with most revenue coming from poker and sports betting. bwin had over 20 million ⚾️ registered customers in more than 25 core markets. Competence centres were located in Vienna, Stockholm, and Gibraltar.[3]

The company provided services ⚾️ for its subsidiaries such as marketing, finance, and administration, corporate communications, controlling, and IT services. All operational activities were managed ⚾️ by licensed subsidiaries. It was listed on the Vienna Stock Exchange from March 2000 until the company's merger with PartyGaming ⚾️ plc in March 2011, forming Bwin.Party Digital Entertainment. That company was purchased by GVC Holdings in February 2024; GVC continues ⚾️ to use bwin as a brand.

History [ edit ]

Beginning with 12 employees in its founding in 1997, bwin was formerly ⚾️ known as "betandwin" until 2006. The company launched its first online gambling site in 1998, focusing on the growing sports ⚾️ betting market. One of the most important developments in the company's history was the launch of its live betting product, ⚾️ developed in-house, allowing players to place bets on sporting events while the actual event was taking place. The firm's initial ⚾️ public offering at the Austrian Stock Exchange took place in March 2000.

Betandwin acquired Simon Bold (Gibraltar) in June 2001 and ⚾️ changed its name to bwin International Ltd. This relocation to Gibraltar was done to keep up with the company's main ⚾️ competitors, who had already moved to the British Overseas Territory.

By December 2001, betandwin was ready to step into the online ⚾️ casino gaming market and did so by launching its first casino platform. Two years later, in July 2003, betandwin introduced ⚾️ and launched a soft games platform known as "Balls of Fire".

In November 2004, betandwin launched multiplayer poker. In June 2005, ⚾️ the group acquired betoto, a company which offers a fixed-odds betting service to punters around the globe, in an effort ⚾️ to expand its presence in the Greek market.

In December 2005, betandwin acquired Ongame e-Solutions AB, a move consistent with the ⚾️ group's strategy to expand into the poker market. After the takeover, Ongame e-Solutions changed its name to bwin Games. In ⚾️ 2005, betandwin acquired global media rights outside of Germany to the Germany Football League.

In August 2006, betandwin launched the new ⚾️ bwin brand. This was done after it was found that the betandwin brand, which was described as "descriptive, high-grade and ⚾️ functional", was not suited anymore for the wide assortment of entertainment offerings covered by the company, including sports betting, poker, ⚾️ soft games, and casino games.

In 2007, bwin began to offer live streaming of major sports events.

In September 2009, bwin announced ⚾️ the acquisition of Italian poker operator Gioco Digitale, marking the company's entry into the Italian online gambling market.[4][5]

Bwin is often ⚾️ confused with BetWinner, but they are different bookmakers, with individual features and advantages.[6]

PartyGaming merger [ edit ]

On April 1, 2011, ⚾️ bwin and British gaming firm PartyGaming announced their merger. The new company bwin.party became the world's largest publicly traded online ⚾️ gaming firm, 48.4% of which was owned by existing PartyGaming shareholders and 51.6% by bwin shareholders. The merged company was ⚾️ listed on the London Stock Exchange, with joint CEO's Norbert Teufelberger and Jim Ryan.[7] After a takeover of bwin.party by ⚾️ British GVC Group, the brand bwin continues to exist as customer brand in its portfolio.

Products [ edit ]

The company's subsidiaries ⚾️ and affiliated companies offer sports betting, poker, casino games, and soft games, as well as audio and video streams on ⚾️ sporting events, such as the German Bundesliga. These are all provided via the Internet, and many are also available via ⚾️ other digital distribution channels, such as mobile phone.

Sports Betting [ edit ]

Sports bets are the core business at bwin. Today, ⚾️ the sports betting line-up includes more than 90 different sports; the core area of customer interest is soccer. Other sports ⚾️ include all popular ball-related sports, US sports, as well as all major winter sports and motorsports ranging from Formula 1 ⚾️ to MotoGP. "Exotic" sports such as Roller Hockey, Futsal, and Darts are also included in the daily line-up. Customers can ⚾️ also find odds on a range of events outside the area of sports. These include bets on politics and entertainment, ⚾️ such as the Oscars, Talent Shows, the Eurovision Song Contest, and "Miss" events.[8]

Poker [ edit ]

The following types of games ⚾️ are offered at bwin Poker: Texas Hold'em, Omaha, Omaha Hi/Lo, Seven Card Stud, Seven Card Stud Hi/Lo, and Five-card draw. ⚾️ In terms of stakes, users can choose between Fixed Limit, Pot Limit, or No Limit tables. A "play money" version ⚾️ of the games is also available for users to try for free. bwin offers poker tournaments, including Sit & Go, ⚾️ scheduled, and cash games (ring games). Sit & Go tournaments begin as soon as the table is completely occupied. Scheduled ⚾️ tournaments begin at a specified time and allow for a higher numbers of participants and the highest prize pools. In ⚾️ cash games the players can join and leave at-will. bwin Poker can be played using the Mac OS X Poker ⚾️ Client, the Windows Poker Client, the Java Poker Client, or the Mobile Poker Client. The Mac and Windows versions offer ⚾️ an extensive selection of features such as statistics and a mini-table function. The Java client is platform-agnostic and browser-based. The ⚾️ mobile client allows customers to play cash games on their mobile phones.[9]

Casino Games [ edit ]

bwin offers more than 1000+ ⚾️ games, ranging from classics such as roulette or blackjack to slot machines and casino tournaments. The casino has a longstanding ⚾️ tradition at bwin, but in 2001, it was introduced as a second product, in addition to sports betting.[10]

Soft Games [ ⚾️ edit ]

bwin offers more than 60 games divided into the categories of Fortune Games, Skill Games, Mini Games and "ParaDice", ⚾️ as well as Backgammon. This is the product group with the biggest potential for innovation and expansion in the market.[11]

bwin ⚾️ Games AB [ edit ]

bwin Games AB – founded in 1999 and formerly known as Ongame e-solutions AB – became ⚾️ part of the bwin Group following its acquisition, in March 2006, by bwin Interactive Entertainment AG.

Within the bwin Group, bwin ⚾️ Games AB acts as the competence centre for poker and casino games, developing products via digital distribution channels for bwin ⚾️ proprietarily owned brands, such as PokerRoom, HoldemPoker, eCardroom, PokerGaming, Europoker, and the Ongame Network partners.

PokerRoom was an online poker cardroom ⚾️ founded in 1999. Licensed by the Kahnawake Gaming Commission, PokerRoom offered both play and real money formats. Tournaments and ring ⚾️ games were available in both web-browser and download client platforms, with support for both Macintosh and Linux. PokerRoom was one ⚾️ of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and ⚾️ Swedish speakers. These languages were accessed via "regional sites", many of them showing local sponsorships for the selected region.

Legal Issues ⚾️ [ edit ]

PokerRoom also maintains a play money only site, PokerRoom.tv, that is advertised in Canada on the boards of ⚾️ National Hockey League rinks, as well as on U.S. television networks like ABC.

Awards [ edit ]

PokerRoom has won industry awards, ⚾️ such as "Poker Site of the Year" from the UK Gambling Awards in 2006 and "Top Poker Software" from the ⚾️ Online Gambling Magazine Awards in 2005.

Shutdown [ edit ]

After 10 years of operation, bwin announced the closure of PokerRoom on ⚾️ April 14, 2009. Players with money still left in their accounts were encouraged to transfer their balance and play at ⚾️ bwin.[12] However, PokerRoom players with large "play money" accounts had to abandon those accounts when transferring to bwin.

Legal Status [ ⚾️ edit ]

As the global legal framework for Internet gambling is a complicated mix of laws and regulations, bwin's situation varies ⚾️ depending on the country concerned. For several years now, the United Kingdom and Italy have been examples of countries that ⚾️ have regulated their online gaming markets to the advantage of all stakeholders. Just recently, Italy extended its online licenses to ⚾️ include poker tournaments, and countries like France, Spain, and Denmark announced their intention to permit private operators access to their ⚾️ markets under stringent conditions and controls. Other countries, on the other hand, are still pursuing a policy of maintaining a ⚾️ state monopoly of internet gaming, or even a complete ban.

On 15 September 2006, Norbert Teufelberger and Manfred Bodner were arrested[13] ⚾️ at a press conference in La Turbie, France, due to offenses against the French gambling laws. After an investigation the ⚾️ judge released them on the evening of September 18, 2006.

Due to the enactment of the Safe Port Act, bwin stopped ⚾️ taking bets from United States-based players in October 2006.[14] The offerings became available again upon regulation of the markets. In ⚾️ the States where regulation is in place, the same product line offered through bwin is available through BetMGM, the joint ⚾️ venture of bwin's parent company Entain PLC's with MGM Resorts International.

On 6 March 2007, the European Court of Justice struck ⚾️ down Italian national gambling restrictions in the Placanica case.[15]

The EFTA Court held hearings in January 2007 to decide on the ⚾️ admissibility of a state monopoly for betting and gaming according to European Law. The decision of the EFTA Court will ⚾️ be made on 14 March 2007.[citation needed]

In February 2024, bwin ended its operations in Russia. An agreement was made with ⚾️ Parimatch enabling customers to transfer platforms along with their funds.[16]

bwin sponsored football giant Real Madrid from 2007 to 2013 and ⚾️ they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming ⚾️ three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").[17] ⚾️ In July 2010, bwin signed a two-year sponsorship deal with Italy's second tier, Serie B. Additionally, bwin cooperates with the ⚾️ International Basketball Association (FIBA) and has been sponsoring the European and World Basketball Championships since 2006. In the area of ⚾️ motorsport, the company is one of the main sponsors of the MotoGP series. In 2010, bwin became the title sponsor ⚾️ of the races in Jerez and Estoril and official partner of the GP in Brno, Misano, Mugello. In the past, ⚾️ many other popular events across international and local sports were supported by bwin. bwin also lent its name to the ⚾️ Primeira Liga (bwinLIGA), sponsored Italian football club Milan from 2006 to 2010, and has also been a partner to popular ⚾️ football clubs, such as Real Madrid, Juventus and Werder Bremen.[18]

In addition, bwin organised numerous online and offline poker events. One ⚾️ of the biggest regular online poker tournaments was the ChampionChip. Special poker tournaments, like the Weekly Country Showdown or the ⚾️ bwin Dailies, offered a huge range of tournaments adjusted to specific country regulations and buy-in levels. Periodically new types and ⚾️ variations of Sit & Go tournaments were launched. Through several online qualifying events, a bwin user could qualify for offline ⚾️ events like the World Series of Poker (WSOP), the Aussie Millions, and events on the World Poker Tour. For "poker ⚾️ newbies", bwin offered a special route - the Rookie Challenge, where a new poker player had the chance to climb ⚾️ up several stages for free to earn real money tickets.

In 2008, bwin provided the luxury villa on bwin PokerIsland[19] as ⚾️ filming location for the music video of Lady Gaga's hit Poker Face. The video featured bwin branded poker equipment through ⚾️ a product placement campaign.[20]

The company faced some opposition in Europe over its sponsorship of sports, especially football. In 2006, Bremen ⚾️ banned its top football team, Sportverein Werder Bremen, from carrying the bwin logo on its shirts.[21] In November 2009, the ⚾️ city acted further by moving against sport stores which sold shirts from other teams, such as Milan and Real Madrid.[citation ⚾️ needed]

In 2024, bwin signed a three-year partnership with Italian football club Inter Milan becoming its first official betting partner.[22]

In 2024, ⚾️ bwin became Valencia CF's main global sponsor. The three-year agreement was made official in July 2024.[23] As of 2024 the ⚾️ agreement is in jeopardy with the Spanish government informing all La Liga clubs that betting sponsors will be banned from ⚾️ the start of the 2024-22 season.[24]

In 2024, bwin announced a three-year partnership with the Belgian Pro League becoming the official ⚾️ sports betting partner of Belgium's top tier football division.[25] The deal will also cover the Belgian First Division B and ⚾️ Belgian Super Cup. bwin is able to broadcast live coverage of football matches to customers using both online and mobile ⚾️ platforms as part of the agreement.

In April 2024, bwin signed a five-year partnership with Liga Portugal. As part of the ⚾️ deal, the Primeira Liga, Portugal's top football division, will be called Liga Portugal Bwin from July 2024 onward.[26]

In August 2024, ⚾️ bwin signed extended deals with German Bundesliga football clubs Borussia Dortmund, Union Berlin, and FC Köln, as well as 2. ⚾️ Bundesliga clubs FC St. Pauli and Dynamo Dresden.[27] As part of the deal, bwin will serve as the exclusive sports ⚾️ betting provider for each team. Each of the agreements will run from the 2024-22 season until the end of the ⚾️ 2024-24 season.

In September 2024, bwin signed a partnership with UEFA to become an Official Partner of the UEFA Europa League ⚾️ and the UEFA Europa Conference League for the 2024–24 seasons.[28]

Responsible Gaming [ edit ]

A dedicated Corporate Social Responsibility department of ⚾️ the company was in charge of social responsibility. Protection of minors, protection against manipulation of bets, and the prevention of ⚾️ gaming addiction were key aspects of the bwin CSRphilosophy. bwin supported research in this field in a joint project with ⚾️ Harvard Medical School. bwin is a co-founder of the EGBA (European Gaming and Betting Association), where it lobbied for fair ⚾️ competition within a regulated online gaming market. As founder and member of the ESSA (European Sports Security Association), bwin campaigned ⚾️ against manipulation and fraud in the fields of sports and betting.[29]

Awards [ edit ]

At the annual EGR Awards organised by ⚾️ eGaming Review magazine, bwin won the "Operator of the Year 2009" award.[30]

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